Every time we eat at Max, I always remember my baby thesis with a campaign tagline “Max Ma-chicken, Max masarap!” Surely, Max’s Restaurant is so well known when it comes to the best chicken served in the country – The House That Fried Chicken Built.
Now that they are celebrating their 70th year anniversary, Max’s Restaurant brought its family, friends, and loyal customers back to the place where it all began, the original branch at Scout Tuazon. It was a grand and joyful birthday celebration, through which Max’s Restaurant sought to show their appreciation for the years of support customers gave to them.
Host Lexi Schulze and Paolo Abrera
ARC PR’s Jenny Yrasuegui and Celine Gabriel-Lim
It was a very nostalgic moment as guests were invited to take a walk down memory lane at Ruby Hall’s courtyard featuring historic photos of the five original founders, black and white photos of the original branch when it had just opened, and even a photo of the old Greenbelt branch in Makati. Everyone loved the theme and gleefully exchanged stories of days past, while being serenaded by a quartet playing songs that conjured some of their fondest memories.
What made the night even more delightful was the heart warming television commercials, and a mini museum hosting various memorabilia through the years. Vintage uniforms, yellowing employee Ids, and even antique menus from previous decades proudly showcased Max’s Restaurant’s apparent staying power in the food industry, having not only survived, but grown through numerous years of changes. The night was a joyful celebration of precisely that; Max’s Restaurant’s 70 year success story as every Filipino’s place of comfort.
Helga Krapf and baby Amelie
Did you know that Max’s Restaurant began as a bar and cafe that catered to American soldiers? It was a generous gesture from the sympathetic heart of the founder Maximo Gimenez and his talented niece, Ruby Trota, the secret behind Max’s Restaurant’s culinary success. Seven decades later, the restaurant has expanded both locally and internationally, growing in partnerships through franchising and brand expansion. The event was a tribute to that, and most of the board members were present express their genuine gratitude for the customers’ support through the years.
Ara Mina, Say Alonzo, Melissa Ricks, and baby Kiera
President and CEO of Max’s Restaurant Carolyn Trota-Salud and Director and Chief Marketing Officer of Max’s Group Inc, Jim Fuentebella reminisced with the guests about the times they spent during their unforgettable childhood memories of waiting tables, working at the cashiers, and counting inventory for the restaurant.
Max’s Group Inc – Director / Max’s Restaurant – President & CEO Carolyn Trota – Salud and Max’s Group Inc – Director and Chief Marketing Officer
Max’s Group Inc – Director Jimmy F. Trota, Max’s Group Inc – Director Cristina Trota-Garcia, Max’s Group Inc – Director / Max’s Restaurant – President & CEO Carolyn Trota – Salud, Max’s Group Inc – Director and Chief Marketing Officer Jim T. Fuentebella, Max’s Group Inc – Director & Chief Finance Officer Dave T. Fuentebella, and Max’s Group Inc – President & CEO Robert F. Trota
They grew up alongside the children of the restaurant’s employees, who like them, are now part of the third generation of Max’s Restaurant. President and CEO of Max’s Group Inc. Mr. Robert F. Trota led the final toast in thanking the guests for being a part of the celebration, sincerely expressing to each of them that “we would not be here without you,” just as he did during his surprise visit to one of the branches. The evening was a genuine and heartwarming expression of gratitude from Max’s Restaurant to all of those who were part of building “The House That Fried Chicken Built” with them. The celebration was truly a testament of the tradition of host-guest hospitality and generosity that the founders started 70 years ago.
Last Updated on 8 years by Carizza
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