I used to collect paperdolls when I was young and play dress up with my “girls”. Now that I am a grown up, I got interested in dolling up myself and shopping for clothes. I think at some point my fashion fantasy was similar to the brand Paperdolls. Tracing back its roots to creating dainty cardboard cutouts, Paperdolls has definitely gone a long way.
Today, with three other brands (Milly, Scoop Proj. and Pd & Co.) that allow the company to spread its goal of helping women feel better by looking better, Paperdolls continues to empower Filipinas to celebrate the simple pleasures of dressing well and smart. Not only that, they make women feel comfortable and stylish by offering wearable fashionable pieces at affordable price points. Therefore, getting dolled up is not just Paperdolls’ passion, but also their mission.
Paperdolls takes women of today to an era of romantic dressing, pre-war elegance, and retro-active glamour with three captivating collections.
Winter Garden
This is definitely no secret garden. This collection is all about showing and flaunting the best florals and takes inspiration from the subdued hues of the garden. With teal, salmon, and blue as key colors, the Winter Garden collection depicts a woman treading her busy everyday life with grace and utmost femininity.
Aside from color, cuts and materials employed in this collection also invokes a vision refinement. Lace in teal and salmon is heavily used in dresses and tops as the main focus. In other pieces, lace is craftily embroidered or used as an accent. As for design, A-line dresses take the spotlight, promising the wearer to be transported to a period of elegance.
Opulence
This is all about richness and depth of color. This collection paints a picture of a woman in a pre-war period of the 1920’s framed in contemporary times. It depicts lavish details, like lace paneling and overlays in burgundy, black, and cobalt. It is inevitable for the collection to convey a sense of boudoir sensuality.
Holiday Collage
One might say fusion fashion, combining prints and colors, merging the old and the new. Paperdolls’ Holiday Collage collection jumps off from a classy interpretation of quirky, mixing print favorites like stripes and checks with more vintage ones. The color palette is founded on black and white, but turns to a twist with some bright accents, from dazzling yellow to electric blue. These are the most casual from the brand but pieces are designed with the effortless chic look in mind. The Holiday Collage collection is a well-balanced portfolio for the no-fuss modern woman who needs clothes that readily shifts from day to night.
Paperdolls and its other brands are available in the following retail outlets:
• Paperdolls: Department Stores in SM Supermalls and Robinsons Malls
• Milly: Department Stores in SM Supermalls
• Scoop Proj.: Boutiques in SM Pampanga, San Lazaro, Sta. Rosa, North EDSA and Fairview
• Pd &Co.: Boutiques in Robinsons Ermita, Galleria, Festival, Pampanga and Metro East,
Market Market, Marquee Mall, and Department Stores in Landmark Trinoma and Makati,
KCC Gen. Santos and Island City Mall
Facebook: facebook.com/PaperDollsPH
Instagram: instagram.com/paperdollsPH
Twitter: twitter.com/paperdollsPH
Last Updated on 9 years by Carizza
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